Brand Builder
We’ve been helping companies and nonprofits create successful events for more than 25 years and know the power of uniting audiences, illuminating causes, and amplifying brands.
How will you break through the noise so your event stands out?
How will you capture your audience’s attention & time?
How will you discover your unique voice?
Examples
of our Brand
Building
Work
Yale New Haven Health
Closer to Free Ride
Since 2011, we’ve produced a first-class cycling event and built a successful event brand through copywriting, marketing and creative services around our most recent tagline of Hope Rides With Us.
Click here to watch the 2024 highlight reel.
Columbia University
Irving Medical Center
Velocity Ride
We’ve built Columbia University Irving Medical Center’s Velocity Ride from the ground up and have continued to grow their event brand recognition in one of the country’s toughest and most crowded event markets: New York City. The Further You Go, The Closer We Get.
Leukemia & Lymphoma Society
Light The Night, Team In Training, Visionaries of the Year
We’ve worked on just about every one of LLS’s powerhouse campaigns, and have developed key insights on how to effectively build an event brand, even in the face of a global pandemic. Working with LLS, we’ve created memorable and effective messaging and brand elements for Light The Night, Team In Training, and Visionaries of the Year.
Three Phase Approach
Through our proven three-phase approach, we’ll define your event’s brand, voice, and unique story and give you the tools you need to unite your community and expand your event’s reach year after year.
Phase One
Discovery
Through interviews and research, we’ll work to understand not only your event, but the landscape within which your organization and event exists.
Phase Two
Brand Book Development
Time to put our creative juices to work. We’ll develop the language and voice to help you talk about your brand, a compelling way to tell your story, and dynamic visuals to make your brand stand out.
Phase Three
Going To Market
With your new assets ready to go, it’s time to release your brand to the world!
Contact Us
Learn more about how we can help you build your brand by contacting Julia Mesquita at jmesquita@eventage.stg.lazarushost.com.
